Economic Gardening

Economic Gardening (EG) is a concept, an idea, a philosophy of how to develop long-term, economic stability in a community.  It involves processes to assist existing businesses within a community to become more successful and to assist new businesses in getting started right so they can become successful.  EG is not a business recruitment program like virtually all typical Economic Development programs, it is a necessary compliment to the recruitment process.

You can get your Economic Gardening  program up and running and producing tangible, measurable results in weeks, not months or years.

Three critical phases of EG that tend to be difficult to implement:

Behavior Patterns
Most of us who've studied EG will agree Behavior Patterns will control the success of a company.  How do we accomplish this Behavior Assessment readily, at a reasonable price and without spending months training in the process?  Use the Business Intelligence Profile developed by Business Resource Systems, Inc. and Dr. Laura Belsten.  It can be delivered in about 30 minutes by virtually anyone, is self-scored and the person taking the assessment can read how they compare to the matrix at the end.  It will show them how their scores match up to the optimum entrepreneur.  It sells for $30 and can provide ongoing support for the person if they choose.

Market Research
The second area of concern in a productive EG program is market research.  Too often we see people attempting to accomplish market research with no background in it, or no background in business.  If one wants to research business issues they must know about business.  If one wishes to research anything they need to have a background in research.  Finding a combination of these two is at least difficult and can be virtually impossible.  Therefore, we found a research firm in Denver, Colorado who can accomplish the task of research.  For many companies they only need what we call a Go-No Go market study early in their startup process.  Does the business or location make any market sense and the Go-No Go answers this question.  Give us a call and we can fill you in on the details.

Ongoing Coaching
Too many times we've seen people getting advice from people who've never been in business.  There are organizations who provide Technical Assistance who don't have previous business experience in their requirements to assist small businesses.  This makes no sense to us since we strongly believe in the old adage, "You can't teach something you've never done"?  Would you take pilot lessons from someone who never flew a plane?  Would you take driving lessons from someone who never drove a car?

Our coaches have years of hands-on business experience, we did not just read a book or take a class.  We provide ongoing coaching in both group or one-to-one settings, in-person or by phone.

Our coaching philosophy is based on the premise that a good coach "leads a person down a path of self-discovery".  Operating a business is a very personal thing so we feel it is inappropriate for us to tell someone how to run their business.  We will however help them stretch the limits of their thinking and assist them in developing answers to their questions.

If you would like to get your EG program launched and producing results quickly just give us a call at 303-833-9059 and we can talk about how.